If you have been using Instagram for a while, you have probably noticed that it can be a challenging platform to grow your brand.
Well! Being on top of your Instagram game is no easy feat, especially if you are on a tight budget. But you can still thrive as a brand with the right strategy.
As a marketer, if you look at the current scenario, you might find that people are using the same strategies over & over. It’s like a pattern! But it doesn’t seem to work. Right? So, if you find yourself in this position, then read this blog & uncover winning strategies.
There are several ways to achieve Instagram reach even on a tight budget – here are some ideas on how to ace it:
Start By Doing Your Research
There are many tactics to opt for when you head start to address the issues that are holding you back from success. One way to do that is by analyzing your Instagram insights and understanding what works for you.
Focusing on metrics like your average likes or comments per post, post frequency, and engagement rate gives you a good idea for drafting an optimized strategy. Depending on your goals, you can also keep an eye on your follower retention rate and the health score of your account.
Once you have a better handle on where your account is falling short, you will be able to identify the best ways to tackle your problems.
Instagram users are active and enjoy sharing and commenting on quality images and videos. According to a study, Instagram images typically receive 23% higher engagement than Facebook ones.
The first guideline for catching the attention of your potential audience on Instagram is to produce compelling content.
Here are some tactics to craft unique content and instantly increase your Instagram interaction rate.
Check them out!
- Upload video content more frequently.
- Generate content that resonates with your viewers. Your audience determines the most effective content, so you must first understand your audience’s likes & wants.
- Post about trending subjects found on Facebook and YouTube.
- Choose the proper hashtags to increase engagement and follower count.
Engage Your Audience
Once you have a solid engagement on every post, you observe a continuous elevation in your follower count. Once you get an idea about the core engagement metrics of your account, then it becomes much easier to understand what your audience is up for.
This way, you can make sure you are getting the most out of your ads while they are still running.
Partner With Influencers
For example, if you are a company providing protein-rich supplements, partnering with a workout influencer whose audience would be attracted to your products makes sense. Well! To make the most of this approach, keep in mind that you want to work with popular influencers.
If the influencer you are targeting has an audience base that does not care about your products, you will be wasting your time. When choosing which influencers to partner with, consider their average engagement rate.
Schedule Your Posts
If you do not schedule your Instagram posts, you might not have them published when your audience is most likely to be online. When it comes to social media posts, timing your posting is vital if you want to increase engagement, reach, and followers.
For instance, Tuesday and Thursday from 12 to 3 p.m. are the ideal time for media and entertainment, while Friday between 9 a.m. and 1 p.m. is the best time for travel and tourism.
Host Giveaways Or Contests
To do so, you will need to select a platform with large enough user base to be worth your time. Once you have found the right platform, all you have to do is come up with an exciting giveaway or contest that your followers will enjoy.
You can also use this opportunity to ask people to follow you on Instagram. It will help grow your following while also giving you access to their usernames and basic profile information, making it easier to send them future content.
Since many people have several social media accounts and every site has its advantages, you can reach various audiences by promoting your Instagram presence in different locations.
Promote your Instagram page to other social media users as a place to find only available deals or content. Using a different visually-heavy platform like Pinterest might also boost the exposure of Instagram material that could otherwise have a short shelf life on the platform’s highly active feed.
Then what is there to wait? Let us grab the opportunity and implement these six ways to boost Instagram growth even on a tight budget!