For the past twenty years, the social media phenomenon has rapidly expanded, affecting millions of companies in every part of the world. The increased use of social media among prevalent users has made its lasting impact, and because of this, it has become an addition to the list of marketing techniques. This is because compared to others, it is considered to be the least expensive of all but has the highest impact among customers. This is mainly due to the fact that millions of people now have instant access to the internet using a modem and their trusty computers. In order to stay afloat in today’s generation, companies must dig out the best social media marketing strategy for 2016 by adapting to the current trends that have been proven to be successful.
As of now, there are no telltale signs that the use of social media is slowing down. For all that we know, it greatly dictates the current path of marketing. Without it, any business in today’s generation is bound to shrivel up and die. However, it is believed that the social media marketing strategy for 2016 won’t be limited to a single department that has been apparently penetrated by social media. The effect of social media has become prevalent among other departments because of its multifaceted use. For example, some companies use social media analytics in line with the customer service department. Using an application like Twitter, online customers are more likely to address their areas of concern by using hashtags or including the name of the company itself. At the same time, it has a dual purpose because it markets the brand of the product or service out into the open. A wider exposure to the public both has its benefits and limitations.
Two social media platforms have taken it a step higher by adding a “Buy” button. Yes, we are very familiar with the “Like” buttons as seen on Facebook and Pinterest, but the “Buy” button gives us that tempting chance to go ahead and actually purchase an item or service of our choice. This button saves us time from having to leave the app and being directed to a different site, which everyone agrees costs a bit of extra time. Living in the moment is really what social media is all about. Being a few steps behind can be quite deadly especially at an age like this, which companies are not risking at all.
That is probably why a lot of companies are turning to automation tools for your marketing campaigns in order to save time and money. These tools can be of big help especially when everyone is multitasking and needs to be over the place all at once. However, before you select a marketing automation tool, you should take a look if it can lead you closer to the goals that you’re trying to achieve. Otherwise, it could be a waste of effort. You can take a look at the following tools and see if they can help you and your company in any way.
After gaining some relevant information regarding these automation tools for your marketing campaigns, now is the perfect time for you to put them into action according to what your needs are and the goals belonging to your company. These tools should guide you and put you and your company in the right direction towards a path of business growth, determination and success.